HENKEL Expands The Unibond Portfolio Into The DIY Tape Category
This June, Henkel are set to revolutionise the tape category –
UniBond, the No 1 adhesive brand will launch a comprehensive new
range of DIY and specialist tapes. Henkel are leveraging the UniBond
heritage and success to expand the brand’s portfolio.
The multi-layered UniBond DIY tape range comprises of eight tape
sub-categories, including duct, masking and specialist tapes. The
range has over 30 different product offerings meeting hundreds of
consumer needs and wants around the house, the garden and the
office.
Henkel are pushing the boundaries of the tape category with their
new innovation and hero product, UniBond Power Tape. This is the
first tape that adheres to wet surfaces and is 100% waterproof.
UniBond Power Tape is made up of three triple powered layers which
include a super strong adhesive; a toughened fabric layer; and a
100% waterproof layer. This new tape technology allows UniBond Power
Tape to be durable for both interior and exterior jobs, ranging from
mending hose pipes to guttering. It will be available in silver,
black, white and clear.
Henkel have supported the launch of the UniBond Tape range with
fresh new packaging to help consumers identify what tape or solution
they need. These elements include colour coding for each tape
category and high impact photography demonstrating how the tapes can
be used.
Additionally, the new packaging format allows consumers to see,
touch and feel the quality of the tape before purchase.
Dave McCann, Marketing Director for Henkel UK, said: “This new
UniBond Tape range is set to strengthen the already popular DIY
brand and will bring innovation to the category. UniBond is already
the market leader in the sealants, tiling and grab adhesive
categories* and we are confident that we will build on this
successful performance within the tape category.”
UniBond Tapes will be available from leading supermarkets, DIY and
home improvement superstores, builder’s merchants and selected UK
independent stores from the middle of June 2010.
This year, Henkel are also supporting the UniBond brand as part of a
£2.5 million four month advertising campaign that includes a special
one-minute DIY feature on GMTV called ‘House to Home’.
UniBond Power Tape (50mm x 25m) – RRP £7.45
Email:
order.service@uk.henkel.com
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