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IDEAL STANDARD INTERNATIONAL Offers Sustainable Bathroom Solutions For A Changing World 

5th June – World Environment Day

World Environment Day is celebrated around the world every year on June 5th. On this day, the United Nations aims to stimulate worldwide awareness of the environment and spur people into action. Ideal Standard International, a leading provider of innovative and design-driven bathroom solutions, understands the importance of water conservation and has worked hard to design products that help people and organisations across the world to save water every day.

The company considers the role of manufacturers in the climate debate as three-fold: to create sustainable solutions for the bathroom that do not diminish performance or compromise on style; to ensure its manufacturing processes are reducing and recycling water, wherever possible and to play a role in educating consumers, employees and the industry in efficient water usage.

Green design

Ideal Standard International places a high emphasis on the design of more sustainable and green solutions that can contribute to protecting the environment and save money for consumers at the same time. For example, the latest range of Ideal Standard taps, Attitude and Active are geared towards energy and water efficiency. They integrate the ECO stop function, which allows reducing water consumption by up to 50%.

A ground-breaking design by Ideal Standard is the Soft Bath, developed by award-winning designer Marc Sadler. Soft Bath is Ideal Standard’s bathtub of the future using patented, innovative material and outstanding design. The patented compound material used for the Soft Bath has been created through the process of rotomoulding and combines polyester and polyurethane. This innovative material keeps the water temperature warmer longer and thus helps reduce water and energy usage: testing indicates that the water stays warmer almost twice as long as in a mid-sized porcelain enamelled bathtub. This leads to a significant reduction of water and energy used per bath.

Green manufacturing

Ideal Standard International is committed to reducing its own impact on the environment – via innovative processes at their different plants. The company aims to continually improve on its environmental performance. Some of the projects successfully put in place over the last years are:

· In Italy a plant has reduced water consumption and costs by implementing a successful waste water recycling project. They now recycle more than 70% of the water used in the plant and have reduced the amount of water purchased from 50,000m³ to 15,000m³, saving €30,000 Euro per month in water costs.

· Over the past 5 years, in France a plant has reduced water consumption by 77%. They have achieved this through a number of actions including using rainwater diverted from the roof of the factory to flush toilets and wash floors.

Green tips: become water-smart in the bathroom

· Repair dripping taps; if a tap drips at the rate of one drop per second, about 10.000 litres per year are wasted.

· When adjusting water temperatures, instead of turning water flow up, try turning it down. If the water is too hot or cold, turn the offender down rather than increasing water flow to balance the temperatures.

· Limit time spent in the shower to soap up, wash down, and rinse off. Shorter showers save on energy costs associated with heating water

· Turn of the water while brushing your teeth and save up to 100 litres a month.

· Turn off the water while you wash your hair to save over 500 litres a month.

· Fill the bath through a thermostat: it saves water and energy. People have the tendency to first put in lots of hot water and then add cold just before they want to get in. That means putting in more water than necessary and using more energy than is needed. Using a thermostat is therefore simple, easy and better for the environment.

For more information about World Environment Day check out: http://www.unep.org/wed/2010/english/.

Email: idealstandard@hillandknowlton.com


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Arundel Jones Associates Ltd Registered in England and Wales No. 07334149
Hill Farm, Linton Hill, Maidstone, Kent ME 17 4AL
Tel : 01622 745333 email
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