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HITACHI Launches Innovative Microsite To Give Customers A Competitive Advantage

Hitachi has launched a microsite specifically for its air conditioning and refrigeration division to allow customers to save more money and time during the economic recession.

The site has been designed to enable installers, specifiers and contractors to effectively choose the right equipment - quicker and easier than ever before.

A spin-off from Hitachi’s main corporate website, the microsite communicates clearly to customers exactly how and why the equipment is capable of helping their businesses to grow.

It has been specifically designed to save the time of often very busy users; with all equipment information communicated in a simple, straight to the point, interactive way.

A unique Hitachi futuristic robot host named Mirai - which means ‘tomorrow’ in Japanese - navigates users around each page of the microsite in an extremely user-friendly way.

The pages highlight the top four customer requirements when specifying equipment – profitable, amazing, green and easy.

Profitable
Important during a recession is the need for air conditioning solutions to be more cost-effective than ever before. The profitable section on the microsite demonstrates how Hitachi’s air conditioning and refrigeration equipment can save money – for example, the small footprint of their VRF range, combined with less piping and electrical connections, saves labour time and costs.

Green
Environmentally friendly requirements are increasingly at the top of every installer’s priority list. The green area of the microsite highlights leading energy efficient technology available from Hitachi; such as the Econofresh air conditioning device which allows users to typically save 20% on 5HP running costs, along with the Yutaki heat pump which has market-leading COP and a 4kW output from 1kW input.

Easy
The microsite demonstrates how simple it is to install and operate Hitachi’s products. For example, users can control up to 10 indoor air conditioning units independently from one outdoor unit and CS Net Web allows landlords to easily review and split running costs among multiple tenants.

Amazing
Futuristic technology is such a strong part of Hitachi’s heritage; with exciting and unique equipment information highlighted in the ‘Amazing’ section of the microsite. For example, they are the only manufacturer to produce cassette units with off coil limitation and their Centrifugal Utopia air conditioning is ideal for situations where circumstances do not allow for the use of traditional styled outdoor units.

Interactivity
The microsite heightens customer interactivity by featuring project calculators for users to work out sound pressure levels and cold draft prevention - determining the most suitable equipment tailored to their exact requirements. Users simply input the operating parameters and Hitachi will do the rest.

Users can also communicate directly with Hitachi through the site. For example, contractors can directly access and search distributor lists, sign up to the digital newsletter and contact the Hitachi training team.

Andrew McCubbin, UK General Manager of Hitachi, of Hitachi, said: “We are delighted to launch this microsite to inform, educate and engage further with our customers and give them a competitive advantage. The tool will give users the ability to make highly effective and efficient decisions when selecting equipment – in an easy and fast way.”
 

Email: jacqui@theliquidway.com


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