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LAFARGE PLASTERBOARD Launches Marketing Website For Merchants 

Lafarge Plasterboard has launched the Lafarge Trade Marketing Toolkit website www.lafargetrademarketing.co.uk.

Created for Lafarge customers, the website is a showcase and order point for: technical and product literature, promotional material, merchandising, advertising, exhibitions and point of sale items. Enquiries for further information on bespoke trade marketing opportunities and services can also be submitted via the website.

Ben White, Trade Marketing Manager for Lafarge Plasterboard, said: “We believe as a supplier we can offer more to customers than just our products. Lafarge works very closely with merchants, from providing technical expertise to helping to promote their businesses in innovative marketing campaigns. The Trade Marketing Toolkit will make it easier than ever for merchants to take advantage of our range of marketing services and information resources.”

Branch Managers of builders’ merchants have been contacted with an introductory letter detailing usage instructions and unique logins. To celebrate the launch, the first 125 customers to order via the marketing toolkit will receive two free GTEC Thermo Mugs and two pairs of protective gloves.

Elaine Coleman, Product Manager for Building Materials at Jackson Building Centers, said: “This is great news for the industry. The website is the latest innovation in a long history of dedicated customer service from Lafarge. They really go the extra mile to support merchants; with marketing initiatives, technical know-how, and of course excellent products.”

Email: sioned.webb@lafarge-gypsum.lafarge.com


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Arundel Jones Associates Ltd Registered in England and Wales No. 07334149
Hill Farm, Linton Hill, Maidstone, Kent ME 17 4AL
Tel : 01622 745333 email
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