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SADOLIN - Sunrise To Sundown With Sadolin

With the help of the Crown Paints Colour Service, the Crown Decorating Centre at Poole, and gallons of Sadolin Superdec, tinted in a fantastic array of carefully selected shades, Bournemouth Council has given its latest development of 75 traditionally styled, wooden beach huts an unmistakable 21st century look. As a result, the elegant and colourful parade of new huts has gained an unusually high profile and become a unique and attractive visitor attraction in its own right.

When it comes to developing, selling, managing and hiring out beach huts, few local authorities have more experience than Bournemouth Council. It is claimed that the very first beach huts were built in Bournemouth over a hundred years ago, and today, between Alum Chine and Southbourne there are approximately 2000 huts in prime positions along the shoreline, equating to around one in ten of the UK’s total beach hut population.

Most of the existing privately owned huts are painted in dark green shades, and most of those under the Council’s control and available for daily or weekly lets are painted in traditional beach hut hues. When the time came to build a further 75 huts for private sale between Boscombe and Bournemouth piers, Bournemouth Borough Council was keen to ring the changes. In the words of Service Development Manager Andrew Emery, the objective was to make them “the most photographed quintessential beach huts in the UK”.

Informal advice was sought from designers Wayne and Gerardine Hemingway who had previously helped the council to create ‘super beach pods’ from one of Boscombe’s neglected 1950’s buildings. The Hemingways suggested painting all the beach huts in different hues to create a colour spectrum and they put Andrew Emery in direct contact with Crown Paints, suggesting that the manufacturer’s expert Colour Service and specification team would be able to provide all the creative inspiration and practical advice required.

After visiting the site and poring over views of Bournemouth Bay at different times of the day and night, Crown colour consultant Jemma Saunders developed a stunning colour spectrum of 75 totally individual paint shades for the parade of beach huts, which soon acquired the name ‘Sunrise to Sundown’. The colour palette starts with sultry beiges and browns inspired by images of the award winning sandy beach at daybreak, through to natural greens of the dunes in the morning sun. These shades blend into a strong and saturated palette of turquoises and blues representing the sea and sky at the height of a summer’s day, subtly changing to darker lavender and violet shades of the early evening and finally to rich orange tones of the sun setting over the horizon.

The Council was delighted with Crown’s colour scheme. They then had to decide on the best way to achieve it. The timber clearly had to have a great deal of protection from the elements and the salty air and sea spray, given their exposed location. It was also important to ensure that the visual appearance and distinctive colouring of the parade of huts would be retained in between pre-determined maintenance intervals. The chosen woodcare coatings had to be available locally and also needed to be economical and easy to use by the new owners who would be taking over responsibility for long term maintenance of the huts.

Crown recommended that Sadolin Superdec Opaque Finish should be specified as it met the brief in full. Using its exclusive colour codification scheme the manufacturer generated all the individual colour ‘recipes’ for 75 separate quantities of Sadolin Superdec to be tinted and mixed to order at the Crown Decorating Centre in Poole.

The beach huts were all built to order by local contractors and given their first coats of Sadolin Superdec in shades according to their position along the parade. Within just a few weeks of going on sale most had been snapped up by local residents and holiday makers keen to own one of Bournemouth’s most desirable and colourful residences, and over the summer months a glorious panorama of colour was created between the two piers.

Andrew Emery commented: “We’re grateful to the Hemingways for pointing us in the direction of their contacts at Crown Paints who have helped us to create a unique and very beautiful development on our seafront. The creative inspiration and colour advice from the manufacturer has been indispensible in this important project to help regenerate Bournemouth as a Great British holiday resort and tourist destination.

“Traditionally beach huts have been sold purely on location and the view from the doorway. This time round, thanks to Crown Paints and Sadolin Superdec we have also been able to offer our would-be beach hut owners a fantastic choice of colour too, and made these particular huts the hottest properties in town.” 


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