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ICI PAINTS Akzonobel Helps Specifiers Protect Wood And Their Reputation

ICI Paints AkzoNobel is further supporting specifiers in accurate product selection, with the launch of three comprehensive product guides for its leading woodcare ranges. The guides, which have been developed for its Dulux Trade Woodcare, Cuprinol Trade and Sikkens coatings, are each designed to assist specifiers in confidently selecting a product, helping them protect surfaces and, in turn, their reputation with clients.

The first in the series is Dulux Trade ‘Long-Term Protection, Inside and Out’, which comprises at-a-glance performance information for exterior solutions, as well as an easy-to-use system guide. Additionally, it contains case studies on specialist products in action, along with information on key aspects such as sustainability, Volatile Organic Compounds (VOCs) and cyclical maintenance programmes.

The new Cuprinol Trade information advises specifiers on the comprehensive range of products for landscape wood, and details key differentiators between the brand’s trade and retail coatings. Inside there is also further information on Duspec 2.0, the company’s enhanced online specification tool.

For its premium wood stain system, Sikkens, ICI Paints AkzoNobel has created a detailed specification guide for its Cetol and Rubbol product ranges. It also features case studies for key products and a comprehensive colour selection section.

Commenting on the new literature, Richard Bradley, Trade Marketing Manager for the woodcare portfolio, said: “We’ve created these guides to make it easier for specifiers to choose the best possible solution for the job. By making woodstain selection easier, they will be able to ensure the highest standard of finish, and in turn, deliver an exceptional standard of work for their clients.

“When developing the new product guides, we’ve included vital information that these customers need, and importantly, presented it in a way that’s clear and concise. This usability, along with the breadth of information inside, makes the guides a must-have for every professional specifier.”


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Arundel Jones Associates Ltd Registered in England and Wales No. 07334149
Hill Farm, Linton Hill, Maidstone, Kent ME 17 4AL
Tel : 01622 745333 email
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